Course Agenda
DAY ONE AT A GLANCE
On the 1st day, we will look at:
1. The variety of roadmaps and how each can help better manage your resources
2. The logic behind roadmaps and how they can help drive innovation
3. How to tie technology and product investments to your business strategy
4. How to anticipate your customer’s needs and select those with the greatest impact
8:15-10:00am – What is Roadmapping, why and how is it used?
• Using landscape maps to stimulate innovative ideas and route maps make it happen
• Varieties of roadmaps used in product and technology planning
• Using companywide roadmaps to coordinate development efforts across business units
• How roadmaps can promote innovation – insights from MIT’s research on innovation
• Application to NPD – stage gate®, agile, design thinking, and lean
10:15-12:00 – Organizing Principals
• A roadmapping framework: Customer Focused Technology Planning™ (CFTP™)
• Organizing the CFTP™ planning sessions – classic vs. the mini- CFTP™
• Being focused without missing things – principals of divergence and convergence
Exercise: Group discussion of IDEO’s ‘design thinking’ approach to planning
12:00-1:00pm Lunch
1:00-2:10pm – Building Roadmaps Step 1: Focus the Planning Effort
• Planning guidelines: timing and team selection – the importance of true cross-functional interaction
• Selecting the areas on which to focus: The Product Market Matrix (TPM)
• Exercise: Teams will use a TPM to identify areas of interest
2:20-3:40 pm – Building Roadmaps Step 2: Determine Drivers
• Needs versus features – why customer requests are just the starting point
• Exercise: Decipher needs derived from customer requests
• Importance versus leverage – which needs if addressed will have the biggest impact?
• Using the Customer Need Profile to help prioritize needs
• Exercise: Develop a customer need profile using the CFTP™ framework
3:40- 4:45pm – Techniques for Anticipating Customer Needs
• The power and limitations of traditional market research
• Seven alternative approaches to uncovering and forecasting needs
• How scenarios can push understanding of possible futures and consequent needs
• Using the FISH™ framework to make customer visits more productive
5:00-6:00pm – Networking Reception
DAY TWO AT A GLANCE
On the 2nd day, we will focus on:
1. How to incorporate the full range of development options into roadmaps
2. How to build a landscape map.
3. Keys to selecting and prioritizing projects when hard numbers don’t exist
4. Translating your landscape map into action through route maps
8:00-10:00am – Building Roadmaps Step 3: Identify Technical Options
• Identifying potential options for addressing key customer drivers – scouting and substitution
• Assessing the readiness and suitability of technology options
• Evaluating your capability versus current and possible competitors
• Using the technology Impact matrix to organize your thinking
• Exercise: Use the APE™ assessment tool to identify new sources of technology
10:15-12:00 – Building Roadmaps Step 4: Summarize Key Information
• Pulling the key information together to facilitate planning
• Varieties of landscape maps – adapt the format to meet the data and decisions
• Using the Landscape map to stimulate ideas
• Exercise: Team review of landscape map to generate ideas
12:15-1:00pm Lunch
1:00-2:15pm – Building Roadmaps Step 5: Select Ideas to Pursue
• Factors affecting selection – strategy, strengths, competitive environment, etc.
• How misunderstanding rationality can restrict choices – the limits of numbers, and formulas
• Building a convincing business case using the NOMMAR™ framework
• A two-step selection process to narrow your options and select your targets
• Risk, innovation, and keys to ‘de-risking’ proposals
• Exercise: Assessing the negatives
2:30-3:30pm – Building Roadmaps Step 6: Build Route Maps
• Using roadmaps to communicate, coordinate, and control the activities your selected
• Steps in building route maps
• Integrating roadmaps with other planning processes
• Deciding which maps come first: market, product, or technology?
3:30-4:00pm Wrap-up/Session Concludes
• What do we do next? – Applying the frameworks and tools when you get home
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