Product innovation is rarely a no-brainer. No company can afford to try every new idea or technology that comes along. Customer needs are always changing, hard data is often lacking, and timing is critical. Yet growth requires risk — and action before opportunities slip away. The question is, which risk(s) are most worth taking and how do … Continue reading Decisions, Decisions: Which products to develop? What resources to invest? 3 key steps to strategic roadmapping